MEDIA KIT — audience figures live from TikTok analytics (July 2026). Rates handled per brand; gifting is the entry offer. Backdrop & portrait use your render pack.
Amber's World™
The lifestyle division of the Waterloo Universe
"Amber isn't the destination. Amber is the guide."
Amber VanWagner
1,243
TikTok followers
77%
Women (active viewers)
87%
Aged 35+
813
7-day reach
745
New viewers / wk

The Audience

Amber's active viewers are 77% women, concentrated 35–55+mothers, single moms, and working & executive women who treat a recommendation as a shopping list. They also follow Sephora, Maybelline, Walmart, and DoorDash: beauty-led, practical, purchase-ready. Best-performing content runs on wellness, food, and beauty — they come for the guidance and buy what Amber approves.

The Seven Pillars

FashionBeauty & WellnessHome & HospitalityAmber's KitchenTravelAmber DrivesEstate Life

One clear visual standard across every pillar — a brand fit that's easy to place.

Partnership Options

OfferingWhat it isStarting rate
Gifting collaborationProduct only — Amber Approved feature, converts to paid on performanceStart here
Single placementOne post/video in-pillar with tagged Amber Approved linkOn request
CampaignMulti-post across platforms + shop-the-look featureOn request
Ambassador / bundleMonthly retainer — best value, first look on productsOn request
A
Amber Approved
Let's collaborate.
Partnerships · Amber's World
partnerships@ambersworld.net · ambersworld.net
Amber's World™ · Living the Amber Way™ · Amber Approved™ — marks of the Waterloo Universe. Sponsored partnerships are disclosed (#ad / paid partnership). © 2026 Waterloo Universe.